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Visit Tsar Carpets to view the complete collections, projects, and design galleries.

TSAR Designer Julia Gentil

With major collections under her belt, TSAR Carpets and Rugs designer Julia Gentil is inspired by the world around her. Whether it’s in the form of scattered leaves, a concrete path or a rural lake, Gentil is fully aware of the potential TSAR Rugs and Carpets provides for all spaces. What’s most important for Gentil is her direct awareness of the potential rug designs have on all of our daily and visual experiences. Gentil’s background is accomplished, and innovative to say the least. Her hi-end retail branding experience in Sydney led her to Melbourne where she transitioned her skills and began to dedicate her time to the passionate and creative team at TSAR.

Tell us how you got started with TSAR, and all it’s wonderful beginnings?

I started working with TSAR in 2010. With a background in hi-end retail branding in Sydney, I had enjoyed a transition into rug design specializing in handknotted rugs. When I moved to Melbourne and joined TSAR I had to translate that knowledge across to hand tufted rugs and learn the business. TSAR is a family owned company with a team of dedicated and passionate people. With all the idiosyncrasies that come with a smaller company, there also comes a huge amount of autonomy and potential to create and push boundaries. TSAR is unique in this way. There is an ethos of celebrating the new and constantly challenging the known.

Thirlmere_Cardamom_Full copy
From the Mirage Collection in “Thirlmere Cardamom”

What collections have you designed for TSAR Carpets and Rugs?  

I have designed many one offs, custom client designs and collections for TSAR. Among my favorite are:
– Individual House Colleciton rugs: Autumnal and Berridale 2011
The Royale Collection 2012 (Brocade Royale, Patti, Doiley and Castallo)
– co-creating the Mirage Collection 2013 (Thirlmere and Jindabyne)
The Neva Fade Collection 2014
The Aquarelle Collection 2014
The Cetak Collection 2015 (Daun, Renda, Pita etc)

Autumnal Fawn
“Autumnal Fawn”- An original design by Julia Gentil


“Berridale Dusk” – An original design by Julia Gentil 
Autumnal Fawn Stairs
“Autumnal Fawn” Stairs

What made these collections successful in your opinion?

The jury is still out on the latest ones as to whether they are a success. It is really over time (9-18mths) where we see what has worked. Often we will have a range online and/or in the showroom and it will get lots of admiration but not actually take off commercially until after 8-9 months. Internally we like to console ourselves by exclaiming that we are “ahead of our time”. In general terms though, a collection that both aesthetically and conceptually engages with contemporary colours and themes, is forgiving to everyday living and fits into comfortable price ranges tend to succeed in Australia.

From the Aquarelle Collection in “Fabien”

What inspires you to bring your designs and visions to life?

Mostly I’m inspired by what’s around me. Whether it be scattered autumn leaves on the concrete path, a reflection of reeds at twilight on a rural lake, the splotches of a water colour palette… it is a real joy to be living with an awareness of potential rug designs in any visual experience. It keeps me on my toes and my eyes open to the textures and details of life.


Loft interior with brick wall and coffee table. 3d rendering
From the Cetak Collection in “Renda Mist”

What’s the one piece of advice you can give to a TSAR Customer shopping for a prospective rug or carpet?

My advice is consistent. Take a photo of your space you need “rugged”. Measure up, take pictures of anything that surrounds the space, paintings, lighting, the view. Collect swatches from the upholstery in the room and note what colour timbers are used if any. Set yourself a budget and take this information to a TSAR consultant. And then trust them. TSAR have been doing this a long time and are really good at tailoring the best design for the space. The best designs have come from the brief being thorough to begin with.

Pita_Fig Full
From the Cetak Collection in “Pita Fig”

TSAR has a prolific portfolio, spanning just over 30 years. Where do you see the future of TSAR at this moment in time?

TSAR have been tackling the US market for the last few years and this has been both challenging and exciting for the business. It has opened up doors for bigger markets and therefore more diverse aesthetics. I work a lot on R&D and the US potential has allowed this to be feasible. Exploring new fibers, techniques and suppliers all rely on having the market to embrace it. –

Welcome to Stand 11B  ‘Temporary Museum for New Design’ Zona Tortona, Superstudio, MILAN SALONE DEL MOBILE 2013

Tsar and David Trubridge Design have collaborated to bring David Trubridge Designs in Carpet as part of his installation at Milan,’The Elements’

Tsar carpets track the cycle of water, our life force, from the mountain to the forest floor.

The centre piece of the installation is RUAPEHU, New Zealands famous mountain.


The Cycle of Water continues to ICE


Through the waterways to DOUBTFUL SOUND

Doubtful Sound



and feeding the earth’s plants KOWHAI


until it leaves the earth back to the mountain leaving SPINIFEX


For the first time ever Tsar is at the Milan Salone del Mobile.

We are very proud of the collection of five rugs, (and a mountain) that are part of a collaborative installation designed by  

David Trubridge Design from New Zealand.  

The installation, called ‘The Elements’ was inspired by David Trubridge’s deep personal relationship with his natural environment.  David is motivated to bring this connection to his audience by conceiving his work directly from nature.  He believes that we all need to connect to our natural world, to learn to love it enough to want to save it.

Today an opportunity to make that contact arrived as a class of  5 year olds on an excursion.  It seems that teachers in Milano take their students to the design fair, not the zoo.  Now we know why the Italians are so brilliant at design!

The teacher was fabulous, without being prompted she led the children through the exhibition.

Listening to the teacher at the Milane Salone del Mobile 2013

We couldn’t let them leave without feeling the rugs

Learning through all the senses ..

We are proud to show you carpets made by TSAR in the ‘The Cloud House’ by Mc Bride Charles Ryan as seen in Grand Designs Australia Magazine, No. 1.3.Grand Designs Magazine


Grand Designs Australia Magazine pgs 120-121

Saturday indesign Singapore 2012Setting up SID Singapore

Saturday indesign Singapore was held on 6th Oct 2012.  TSAR joined Vantage Concepts and Bode at the Red Dot Design Museum for their first public event in Singapore.

Red Dot Design Museum visitors at SID Singapore

The exhibition was busy all day with so much to say and show.  There was always a hub of activity around the stand and TSAR was incredibly well received.

Red Dot Design Museum

TSAR exhibited with Vantage Concept and Bode in the fabulous Red Dot Design Museum.

Teresa Cebrek and Pauline Goh

Teresa Ceberek and Pauline Goh worked incredibly hard that week, hosting the SID exhibition AND a fabulous launch party for TSAR Singapore.

SID Singapore

Everyone loved our ability to customize the design, size, colours and yarn type of carpets and rugs.

SID Stand with Vantage and Bode

The stand was designed by the talented Albano Daminato from Studio Dominato.

End of the SID Singapore Day

When most of the participants were attending what looked like an amazing after party, Teresa and Pauline both chose a quiet evening with good food, a glass of wine and a foot bath!!


The fabulous launch of TSAR Singapore took place recently at the home of our Singapore associates, Pauline and Tam Goh from VANTAGE CONCEPT.

The Magnificent Home of Pauline Goh


Teresa and Michelle Setting up

Teresa Ceberek from TSAR Australia has been the tireless force behind the establishment of the exciting new partnership which marries TSAR’s customised carpets perfectly with Pauline’s many years of experience providing highest quality products to the interior design and architecture community of Singapore. Teresa is seen here with Michelle who will be dealing with enquiries regarding the TSAR product range.

Guests at TSAR Singapore Launch


Pauline Goh with Guests

Featuring Pauline Goh, our sensational hostess with guests Joanne Koh and Marlene of SC Global Developments

Teresa Cebrek of TSAR Australia

Teresa Ceberek from TSAR, obviously enjoying the evening, as is Deepu from Michael Fiebrich Design

Guests at TSAR Singapore Launch



The luxurious pile of TSAR’s NEVA Rows rug made with Bamboo Silk was a talking point of the night as the guests strolled over it in their bare feet. So luxuriously soft underfoot.   Tuileries by Julia Gentil, TSAR’s Creative Director also reflected the luxury that championed the evening.

Teresa Cebrek with Guests

Pauline introduces TSAR to Irene Meta of OUE and Ee Mun of WOHA  while Hui Huy of Duet Design gets the TSAR story from Teresa

Doiley by Julia Gentil

Doiley in Wool and Bamboo Silk by Julia Gentil

Guests at TSAR Singapore Launch




Jenny Lewis from Bode

Jenny Lewis from BODE and Terry Fripp from Kerry Hill Architects discuss the beautiful fabrics she supplies to the Designer and Architectural Market


Tsar Carpets we are well known for vibrant, innovative and specialised design.

What is not as well known is that we also create beautiful, subtle neutral designs for a range of projects and clients. Whether it be a delicate design in lovely soft tones or a luxurious texture, Tsar can custom make a neutral rug or carpet for the most sophisticated interior.

Willow – by Teresa Ceberek/NZ Wool and Bamboo Silk/2000mm x 3000mm/$4784.00

Aini – by Ross Cleland/100% Bamboo Silk/2000mm x 3000mm/$5745.00

Hotel – Custom Design/100% NZ Wool

Netta Sage – by Julia Gentil/NZ Wool and Bamboo Silk/2000mm x 3000mm/$3425.00

Chrysanthemum – by Ross Cleland/100% NZ Wool/Private Residence

Zen – by Teresa Ceberek/NZ Wool and Bamboo Silk/2000mm x 3000mm/$3710.00

Doiley Mist – by Julia Gentil/NZ Wool and Bamboo Silk/$4295.00

As with all our custom designs, we can specify fibres, size and colours to suit your space and budget.

See more of our neutrals here;

This week at Tsar has been an eventful one!

Saturday InDesign Wrap Up

Last Friday the 17th and Saturday the 18th we held our Saturday InDesign exhibition with our lovely friends at Cosh Living. We had a great time, made lots of new friends and really enjoyed getting out and introducing folks to our new Spring Collection – ‘Collection Royale.’

See our new Spring Collection here –


Some of our team, Teresa Ceberek, Aliahn Sharpley, Tetchie Kleunder and Kate Martin.
Raj Nandan, CEO of the InDesign Media Group and our CEO David Sharpley
Our Tetchie Kleunder and Nicky Lobo, Habitus Editor


Win a Rug Competition

At Saturday InDesign we also drew the prize winner for our Tsar Win a Rug competition! Congratulations to Anne O’Halloran from Red Design. Lucky Anne can choose from our special stock collection a 100% NZ Wool rug of her choice!

Spotlight on Tsar – Dering Hall

Dering Hall, an online marketplace for interior designers, architects and artisans is currently featuring Tsar as a store front spotlight. Jump on the site and browse some of our products and portfolio.





Our lovely new Spring Collection!

Patti Cardamom
2000mm x 3000mm
NZ wool and Bamboo Silk

Brocade Royale
2000mm x 3000mm
NZ Wool and Bamboo Silk

Castallo Royale
3000mm x 4000mm
NZ Wool and Bamboo Silk

Doiley Mist
2000mm x 3000mm
NZ Wool and Bamboo Silk

Doiley Olive
2000mm x 3000mm
NZ Wool and Bamboo Silk

These fabulous designs are currently for sale in our showroom in the sizes above, or can be custom made in any colour, size or fibre that suits.