TSAR’s TREEKOcollection catapults carpeting into another sphere of textural sophistication. It’s one colour cut and loop pile knitted carpet made from 100% New Zealand Wool offers singular quality and detail. The result; a carpet or rug with astonishing tactile and textural elements.
TSAR’s approach to design with all collections is to provide carpets and rugs that go beyond immeasurable endurance and quality.
(Minimum 10m2 required and made to a maximum of 4m width)
The truth in TREEKO’s magic comes from the raised texture that’s produced on a knitting machine. This method ensures high density customizable color, making TREEKO a benchmark collection that provides the greatest value for the most intricate designs.
Finding a foothold on visions and dreams is never as easy as it seems. With a passion for the French countryside and plenty of will power to boot, two determined Aussie couples embarked on the tireless quest of acquiring a breathtaking property. After an arduous hunt, Ian and Ruth Bird decided it was time to go back to their home in the U.K. while Ian’s brother David and his wife Marie returned to Australia from France. Once home Marie discovered an email highlighting clues to an undiscovered gem. With some deliberation, they decided it was time to take the irresistible, yet challenging opportunity to purchase a magnificently positioned property.
The glorious house appropriately titled La Maison Oiseux (House of Bird), is made up of two residences, and quietly nestled in the French countryside located in Cordes-Sur-Ciel. After signing on the dotted line, both couples realized that was only half the battle. Ultimately, they would have to begin the herculean task by designing the interiors remotely.
Faced with a major renovation, they decided to stay away from dark rooms with little daylight, mixed with garish color contrasts they had previously seen in the area. “The house has that special something that makes you throw caution to the wind,” says Ruth. That meant renovating from a distance and calling on the services of TSAR.
With the help of an architect, space was redesigned in order to maximize the views across the front of the property. Each of the partners relished the task of designing the interiors.
Paint colors were chosen to reflect the view and with the help of the design team at TSAR, two gorgeous rugs were designed to invite the colours from the magnificent countryside inside. One rug features wonderful sunflowers that are abundant in the fields nearby.
One could say that the property offers a home away from home, encompassing the epitome of true Joie de Vivre! Coupled with the secret essence of the beautiful French countryside, history, food and culture, TSAR has truly brought the bon vivant outside to the inside of La Maison Oiseaux.
“The Cetak collection is another example of our relentless pursuit to create the ultimate rugs with matching texture and feel to meet the expectation we have when looking at the ancient, timeless and beautiful designs.” – David Sharpley, CEO TSAR Carpets and Rugs
This collection pays homage to the aesthetic of Indonesian textiles. Although rug-making is traditionally a laborious and exacting process, the Cetak Collection challenges and celebrates spontaneity in craft and design.
Drawing on the art of woodblock printing, natural accidents in this ancient tradition are fully embraced, giving Cetak designs a beauty of serendipity, that give way to natural patterns and organic elements. The result is a raw, breezy and playful rug collection, perfect for contemporary and rustic inspired interiors.
“In real life the rugs are tactile and exceed the perception we adopt when seeing the beautiful designs. The actual texture are not industrious and don’t feel manufactured. The result is rewardingly remarkable.” David Sharpley, CEO TSAR Carpets
With major collections under her belt, TSAR Carpets and Rugs designer Julia Gentil is inspired by the world around her. Whether it’s in the form of scattered leaves, a concrete path or a rural lake, Gentil is fully aware of the potential TSAR Rugs and Carpets provides for all spaces. What’s most important for Gentil is her direct awareness of the potential rug designs have on all of our daily and visual experiences. Gentil’s background is accomplished, and innovative to say the least. Her hi-end retail branding experience in Sydney led her to Melbourne where she transitioned her skills and began to dedicate her time to the passionate and creative team at TSAR.
Tell us how you got started with TSAR, and all it’s wonderful beginnings?
I started working with TSAR in 2010. With a background in hi-end retail branding in Sydney, I had enjoyed a transition into rug design specializing in handknotted rugs. When I moved to Melbourne and joined TSAR I had to translate that knowledge across to hand tufted rugs and learn the business. TSAR is a family owned company with a team of dedicated and passionate people. With all the idiosyncrasies that come with a smaller company, there also comes a huge amount of autonomy and potential to create and push boundaries. TSAR is unique in this way. There is an ethos of celebrating the new and constantly challenging the known.
What collections have you designed for TSAR Carpets and Rugs?
What made these collections successful in your opinion?
The jury is still out on the latest ones as to whether they are a success. It is really over time (9-18mths) where we see what has worked. Often we will have a range online and/or in the showroom and it will get lots of admiration but not actually take off commercially until after 8-9 months. Internally we like to console ourselves by exclaiming that we are “ahead of our time”. In general terms though, a collection that both aesthetically and conceptually engages with contemporary colours and themes, is forgiving to everyday living and fits into comfortable price ranges tend to succeed in Australia.
What inspires you to bring your designs and visions to life?
Mostly I’m inspired by what’s around me. Whether it be scattered autumn leaves on the concrete path, a reflection of reeds at twilight on a rural lake, the splotches of a water colour palette… it is a real joy to be living with an awareness of potential rug designs in any visual experience. It keeps me on my toes and my eyes open to the textures and details of life.
What’s the one piece of advice you can give to a TSAR Customer shopping for a prospective rug or carpet?
My advice is consistent. Take a photo of your space you need “rugged”. Measure up, take pictures of anything that surrounds the space, paintings, lighting, the view. Collect swatches from the upholstery in the room and note what colour timbers are used if any. Set yourself a budget and take this information to a TSAR consultant. And then trust them. TSAR have been doing this a long time and are really good at tailoring the best design for the space. The best designs have come from the brief being thorough to begin with.
TSAR has a prolific portfolio, spanning just over 30 years. Where do you see the future of TSAR at this moment in time?
TSAR have been tackling the US market for the last few years and this has been both challenging and exciting for the business. It has opened up doors for bigger markets and therefore more diverse aesthetics. I work a lot on R&D and the US potential has allowed this to be feasible. Exploring new fibers, techniques and suppliers all rely on having the market to embrace it. –
The installation, called ‘The Elements’ was inspired by David Trubridge’s deep personal relationship with his natural environment. David is motivated to bring this connection to his audience by conceiving his work directly from nature. He believes that we all need to connect to our natural world, to learn to love it enough to want to save it.
Today an opportunity to make that contact arrived as a class of 5 year olds on an excursion. It seems that teachers in Milano take their students to the design fair, not the zoo. Now we know why the Italians are so brilliant at design!
The teacher was fabulous, without being prompted she led the children through the exhibition.
We couldn’t let them leave without feeling the rugs